Harte-Hanks, Inc. (HHS) Downgraded to “Sell” at Zacks Investment Research

Harte-Hanks, Inc. (NYSE:HHS) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research note issued to investors on Wednesday, June 21st.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Other research analysts have also recently issued reports about the company. ValuEngine upgraded Harte-Hanks from a “sell” rating to a “hold” rating in a research report on Saturday, May 27th. Noble Financial cut Harte-Hanks from a “buy” rating to a “hold” rating in a research report on Monday, June 19th.

Shares of Harte-Hanks (NYSE:HHS) opened at 1.03 on Wednesday. The company has a 50-day moving average of $1.10 and a 200 day moving average of $1.36. The stock’s market capitalization is $63.49 million. Harte-Hanks has a 12-month low of $0.93 and a 12-month high of $1.96.

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Several hedge funds have recently bought and sold shares of the stock. Renaissance Technologies LLC boosted its stake in Harte-Hanks by 5.5% in the first quarter. Renaissance Technologies LLC now owns 1,563,100 shares of the business services provider’s stock worth $2,188,000 after buying an additional 81,200 shares during the period. VIEX Capital Advisors LLC boosted its stake in Harte-Hanks by 10.2% in the first quarter. VIEX Capital Advisors LLC now owns 1,669,828 shares of the business services provider’s stock worth $2,337,000 after buying an additional 154,808 shares during the period. Kennedy Capital Management Inc. acquired a new stake in Harte-Hanks during the first quarter worth approximately $225,000. Norges Bank acquired a new stake in Harte-Hanks during the fourth quarter worth approximately $405,000. Finally, Boothbay Fund Management LLC boosted its stake in Harte-Hanks by 46.7% in the fourth quarter. Boothbay Fund Management LLC now owns 326,896 shares of the business services provider’s stock worth $494,000 after buying an additional 104,137 shares during the period. Institutional investors and hedge funds own 38.06% of the company’s stock.

Harte-Hanks Company Profile

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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