Financial Comparison: China Lodging Group, Limited (HTHT) versus Marriott International (MAR)

China Lodging Group, Limited (NASDAQ: HTHT) and Marriott International (NASDAQ:MAR) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, valuation and risk.

Volatility and Risk

China Lodging Group, Limited has a beta of 1.71, indicating that its stock price is 71% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500.

Profitability

This table compares China Lodging Group, Limited and Marriott International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
China Lodging Group, Limited 13.29% 16.80% 9.09%
Marriott International 5.27% 26.26% 5.76%

Dividends

Marriott International pays an annual dividend of $1.32 per share and has a dividend yield of 1.3%. China Lodging Group, Limited does not pay a dividend. Marriott International pays out 45.5% of its earnings in the form of a dividend.

Earnings & Valuation

This table compares China Lodging Group, Limited and Marriott International’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
China Lodging Group, Limited $996.83 million 6.92 $265.64 million $1.84 54.24
Marriott International $4.57 billion 8.17 $2.54 billion $2.90 34.59

Marriott International has higher revenue and earnings than China Lodging Group, Limited. Marriott International is trading at a lower price-to-earnings ratio than China Lodging Group, Limited, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and price targets for China Lodging Group, Limited and Marriott International, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
China Lodging Group, Limited 0 2 5 0 2.71
Marriott International 1 7 8 0 2.44

China Lodging Group, Limited presently has a consensus target price of $64.67, indicating a potential downside of 35.20%. Marriott International has a consensus target price of $97.27, indicating a potential downside of 3.02%. Given Marriott International’s higher probable upside, analysts clearly believe Marriott International is more favorable than China Lodging Group, Limited.

Institutional and Insider Ownership

45.6% of China Lodging Group, Limited shares are owned by institutional investors. Comparatively, 67.1% of Marriott International shares are owned by institutional investors. 49.4% of China Lodging Group, Limited shares are owned by insiders. Comparatively, 17.1% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Marriott International beats China Lodging Group, Limited on 9 of the 16 factors compared between the two stocks.

About China Lodging Group, Limited

China Lodging Group, Limited is a holding company. The Company is a multi-brand hotel group in China with leased, manachised and franchised models. Under the lease model, the Company directly operates hotels located on leased properties. Under the manachise model, the Company manages manachised hotels through the on-site hotel managers the Company appoints and collects fees from franchisees. Under the franchise model, the Company provides training, reservation and support services to the franchised hotels and collects fees from franchisees. The Company has approximately 620 leased hotels; over 2,070 manachised hotels and approximately 80 franchised hotels in operation and over 20 leased hotels and approximately 660 manachised and franchised hotels under development. The Company offers approximately seven hotel brands that focus on various segments of customers: Joya Hotel, Manxin Hotels & Resorts, JI Hotel, Starway Hotel, Elan Hotel, HanTing Hotel and Hi Inn.

About Marriott International

Marriott International, Inc. (Marriott International) is a lodging company. Marriott International operates in three business segments: North American Full-Service, North American Limited-Service and International. Its North American Full-Service segment includes its Luxury and Premium brands (JW Marriott, Marriott Hotels, Sheraton, Westin, Renaissance Hotels, Le Meridien, Autograph Collection Hotels, Delta Hotels, Gaylord Hotels, and Tribute Portfolio) located in the United States and Canada. Its North American Limited-Service segment includes Select brands (Courtyard, Residence Inn, Fairfield Inn & Suites, SpringHill Suites, Element Hotels and Moxy Hotels) located in the United States and Canada. Its International segment includes JW Marriott, St. Regis, EDITION, Bulgari Hotels & Resorts, Marriott Hotels, Sheraton, Westin, Four Points, Aloft Hotels, AC Hotels by Marriott, Protea Hotels, Element Hotels, and Moxy Hotels located outside the United States and Canada.

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