Head-To-Head Analysis: Perceptron (PRCP) and Image Sensing Systems (ISNS)

Perceptron (NASDAQ: PRCP) and Image Sensing Systems (NASDAQ:ISNS) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Analyst Recommendations

This is a summary of current recommendations for Perceptron and Image Sensing Systems, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Perceptron 0 0 1 0 3.00
Image Sensing Systems 0 0 0 0 N/A

Perceptron presently has a consensus price target of $9.00, suggesting a potential downside of 8.81%. Given Perceptron’s higher possible upside, analysts clearly believe Perceptron is more favorable than Image Sensing Systems.

Valuation and Earnings

This table compares Perceptron and Image Sensing Systems’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Perceptron $77.95 million 1.20 -$160,000.00 $0.40 24.68
Image Sensing Systems $14.14 million 1.14 $680,000.00 $0.05 62.61

Image Sensing Systems has higher revenue, but lower earnings than Perceptron. Perceptron is trading at a lower price-to-earnings ratio than Image Sensing Systems, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Perceptron has a beta of 0.38, indicating that its stock price is 62% less volatile than the S&P 500. Comparatively, Image Sensing Systems has a beta of 0.56, indicating that its stock price is 44% less volatile than the S&P 500.


This table compares Perceptron and Image Sensing Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Perceptron 4.70% 9.57% 5.60%
Image Sensing Systems 2.39% 7.05% 5.36%

Insider & Institutional Ownership

62.8% of Perceptron shares are owned by institutional investors. Comparatively, 14.5% of Image Sensing Systems shares are owned by institutional investors. 12.0% of Perceptron shares are owned by insiders. Comparatively, 5.0% of Image Sensing Systems shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Perceptron beats Image Sensing Systems on 10 of the 13 factors compared between the two stocks.

Perceptron Company Profile

Perceptron, Inc. develops, produces and sells a range of automated industrial metrology products and solutions to manufacturing organizations for dimensional gauging, dimensional inspection and three-dimensional (3D) scanning. The Company’s products include 3D machine vision solutions, robot guidance, coordinate measuring machines (CMMs), laser scanning and advanced analysis software. The Company’s products are categorized as In-Line, Near-Line and Off-Line Measurement Solutions (Measurement Solutions); 3D Scanning Solutions, and Value Added Services. Its In-Line and Near-Line measurement solutions include AutoGauge, AutoFit, AutoScan, AutoGuide and Helix. Its Off-Line measurement solutions include Coord3 and TouchDMIS. Its 3D Scanning Solutions include ScanWorks, ScanR and WheelWorks. Its Value Added Services include training, field service, calibration, launch support services, maintenance agreements and repairs. The Company operates in the Americas, Europe and Asia.

Image Sensing Systems Company Profile

Image Sensing Systems, Inc. is a provider of software-based products and solutions for the intelligent transportation systems (ITS) industry. The Company develops and markets video and radar processing products for use in traffic, security, police and parking applications, such as intersection control, highway, bridge and tunnel traffic management, venue security, entry control and traffic data collection. The Company operates through two segments: Intersection and Highway. Video products are sold in the Intersection segment. Radar products are sold in the Highway segment. The Company’s family of products, which it markets as Autoscope video or video products (Autoscope) and RTMS radar or radar products (RTMS), provides end users with the tools that manage traffic flow and support driver safety. Its technology analyzes signals from sensors and transmits the information to management systems and controllers or directly to users.

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