Marcus Corporation (The) (MCS) and 7 DAYS GROUP HOLDINGS LIMITED (SVN) Critical Survey

Marcus Corporation (The) (NYSE: MCS) and 7 DAYS GROUP HOLDINGS LIMITED (NYSE:SVN) are both hotels & motels companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, earnings and institutional ownership.

Profitability

This table compares Marcus Corporation (The) and 7 DAYS GROUP HOLDINGS LIMITED’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marcus Corporation (The) 6.51% 9.73% 4.15%
7 DAYS GROUP HOLDINGS LIMITED N/A N/A N/A

Earnings & Valuation

This table compares Marcus Corporation (The) and 7 DAYS GROUP HOLDINGS LIMITED’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Marcus Corporation (The) $543.86 million 1.35 $37.90 million $1.39 18.99
7 DAYS GROUP HOLDINGS LIMITED N/A N/A N/A $0.53 N/A

Marcus Corporation (The) has higher revenue and earnings than 7 DAYS GROUP HOLDINGS LIMITED. 7 DAYS GROUP HOLDINGS LIMITED is trading at a lower price-to-earnings ratio than Marcus Corporation (The), indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

59.3% of Marcus Corporation (The) shares are held by institutional investors. 33.5% of Marcus Corporation (The) shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations for Marcus Corporation (The) and 7 DAYS GROUP HOLDINGS LIMITED, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marcus Corporation (The) 0 0 4 0 3.00
7 DAYS GROUP HOLDINGS LIMITED 0 0 0 0 N/A

Marcus Corporation (The) presently has a consensus target price of $35.67, suggesting a potential upside of 35.10%.

Dividends

Marcus Corporation (The) pays an annual dividend of $0.50 per share and has a dividend yield of 1.9%. 7 DAYS GROUP HOLDINGS LIMITED does not pay a dividend. Marcus Corporation (The) pays out 36.0% of its earnings in the form of a dividend. Marcus Corporation (The) has increased its dividend for 5 consecutive years.

Summary

Marcus Corporation (The) beats 7 DAYS GROUP HOLDINGS LIMITED on 10 of the 11 factors compared between the two stocks.

About Marcus Corporation (The)

The Marcus Corporation operates principally in two business segments: Theatres, and Hotels and Resorts. The Theatres segment operates multiscreen motion picture theatres in Wisconsin, Illinois, Ohio, Minnesota, Iowa, North Dakota and Nebraska, and a family entertainment center in Wisconsin. The Hotels and Resorts segment owns and operates hotels and resorts in Wisconsin, Illinois, Oklahoma and Nebraska, and manages hotels, resorts and other properties in Wisconsin, Minnesota, Texas, Nevada, Georgia, Florida and California. As of December 31, 2015, the Company owned or operated 53 movie theatre locations with a total of 668 screens in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. Its owned and operated hotels and resorts include The Pfister Hotel, The Hilton Milwaukee City Center, Hilton Madison at Monona Terrace, The Grand Geneva Resort & Spa, InterContinental Milwaukee, Skirvin Hilton, AC Hotel Chicago Downtown and The Lincoln Marriott Cornhusker Hotel.

About 7 DAYS GROUP HOLDINGS LIMITED

7 Days Group Holdings Limited (7 Days Inn) is an offshore holding company structure and conducts its operations in the People’s Republic of China through its wholly owned subsidiary, 7 Days Inn (Shenzhen) Co., Ltd. (7 Days Shenzhen), and its subsidiaries and branches. The Company converts and operates limited service economy hotels across metropolitan areas in the People’s Republic of China. It offers accommodations and services. As of December 31, 2010, it had 568 hotels in operation, 247 of which were managed hotels, with 56,410 hotel rooms in 89 cities, and an additional 197 hotels with 19,345 hotel rooms under conversion. As of December 31, 2010, approximately 16.5 million members were registered with its 7 Days Club. In December 2011, the Company acquired Hunan Huatian Star Hotel Management Limited.

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