eLong (NASDAQ: LONG) is one of 11 publicly-traded companies in the “Travel Agents” industry, but how does it compare to its rivals? We will compare eLong to similar companies based on the strength of its risk, dividends, analyst recommendations, earnings, profitability, institutional ownership and valuation.
Volatility & Risk
eLong has a beta of -0.01, meaning that its stock price is 101% less volatile than the S&P 500. Comparatively, eLong’s rivals have a beta of 1.20, meaning that their average stock price is 20% more volatile than the S&P 500.
Institutional & Insider Ownership
75.2% of shares of all “Travel Agents” companies are owned by institutional investors. 17.5% of shares of all “Travel Agents” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
This table compares eLong and its rivals’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This is a summary of current recommendations and price targets for eLong and its rivals, as reported by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
As a group, “Travel Agents” companies have a potential upside of 19.26%. Given eLong’s rivals higher possible upside, analysts plainly believe eLong has less favorable growth aspects than its rivals.
Earnings & Valuation
This table compares eLong and its rivals gross revenue, earnings per share and valuation.
|Gross Revenue||NetIncome||Price/Earnings Ratio|
|eLong Competitors||$3.50 billion||$239.18 million||13.37|
eLong’s rivals have higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
eLong rivals beat eLong on 7 of the 8 factors compared.
eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.
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