Contrasting Bitauto Holdings Limited (BITA) & Shutterstock (SSTK)

Bitauto Holdings Limited (NYSE: BITA) and Shutterstock (NYSE:SSTK) are both internet services – nec companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, valuation, analyst recommendations and institutional ownership.


This table compares Bitauto Holdings Limited and Shutterstock’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited -4.76% 3.85% 1.60%
Shutterstock 4.58% 9.71% 5.50%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Bitauto Holdings Limited and Shutterstock, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 0 0 N/A
Shutterstock 1 4 0 0 1.80

Shutterstock has a consensus target price of $38.60, indicating a potential downside of 4.10%. Given Shutterstock’s higher probable upside, analysts clearly believe Shutterstock is more favorable than Bitauto Holdings Limited.

Institutional & Insider Ownership

19.8% of Bitauto Holdings Limited shares are held by institutional investors. Comparatively, 59.8% of Shutterstock shares are held by institutional investors. 17.0% of Bitauto Holdings Limited shares are held by company insiders. Comparatively, 47.3% of Shutterstock shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Risk & Volatility

Bitauto Holdings Limited has a beta of 3.17, meaning that its stock price is 217% more volatile than the S&P 500. Comparatively, Shutterstock has a beta of 1.47, meaning that its stock price is 47% more volatile than the S&P 500.

Valuation and Earnings

This table compares Bitauto Holdings Limited and Shutterstock’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Bitauto Holdings Limited $831.50 million 3.33 -$50.57 million ($1.49) -26.26
Shutterstock $494.32 million 2.82 $32.62 million $0.69 58.33

Shutterstock has higher revenue, but lower earnings than Bitauto Holdings Limited. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than Shutterstock, indicating that it is currently the more affordable of the two stocks.


Shutterstock beats Bitauto Holdings Limited on 8 of the 12 factors compared between the two stocks.

Bitauto Holdings Limited Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

Shutterstock Company Profile

Shutterstock, Inc. (Shutterstock) is a global technology company that operates a two-sided marketplace for professionals to license content. The Company’s library of content includes digital imagery, which consists of licensed photographs, vectors, illustrations and video clips that customers use in their visual communications, such as Websites, digital and print marketing materials, corporate communications, books, publications and video content, and commercial music, which consists of music tracks and sound effects and which is often used to complement digital imagery. It also offers digital asset management services through its cloud-based digital asset management platform (webdam). Its global marketplace brings together users and contributors of content by providing a collection of content its customers can pay to license and incorporate into their work and by compensating contributors as their content is licensed to customers.

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