Reviewing Crawford & Company (CRD.B) & Brighthouse Financial (BHF)

Crawford & Company (NYSE: CRD.B) and Brighthouse Financial (NASDAQ:BHF) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, risk, valuation and institutional ownership.

Institutional and Insider Ownership

15.9% of Crawford & Company shares are held by institutional investors. Comparatively, 81.4% of Brighthouse Financial shares are held by institutional investors. 51.0% of Crawford & Company shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Crawford & Company and Brighthouse Financial’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Crawford & Company $1.18 billion 0.48 $35.96 million $0.62 16.40
Brighthouse Financial N/A N/A N/A N/A N/A

Crawford & Company has higher revenue and earnings than Brighthouse Financial.

Analyst Ratings

This is a summary of recent ratings and target prices for Crawford & Company and Brighthouse Financial, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crawford & Company 0 0 0 0 N/A
Brighthouse Financial 1 13 1 0 2.00

Brighthouse Financial has a consensus price target of $67.46, indicating a potential upside of 12.06%. Given Brighthouse Financial’s higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Crawford & Company.


This table compares Crawford & Company and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Crawford & Company 3.27% 25.66% 5.70%
Brighthouse Financial N/A N/A N/A


Crawford & Company pays an annual dividend of $0.20 per share and has a dividend yield of 2.0%. Brighthouse Financial does not pay a dividend. Crawford & Company pays out 32.3% of its earnings in the form of a dividend.


Crawford & Company beats Brighthouse Financial on 6 of the 10 factors compared between the two stocks.

Crawford & Company Company Profile

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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