Financial Comparison: Sito Mobile (SITO) vs. Qudian (QD)

Sito Mobile (NASDAQ: SITO) and Qudian (NYSE:QD) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership and dividends.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Sito Mobile and Qudian, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 1 5 0 2.83
Qudian 0 0 6 0 3.00

Sito Mobile presently has a consensus price target of $8.80, suggesting a potential upside of 33.33%. Qudian has a consensus price target of $21.00, suggesting a potential upside of 63.30%. Given Qudian’s stronger consensus rating and higher probable upside, analysts plainly believe Qudian is more favorable than Sito Mobile.

Profitability

This table compares Sito Mobile and Qudian’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -29.34% -47.82% -25.15%
Qudian N/A N/A N/A

Institutional and Insider Ownership

12.5% of Sito Mobile shares are owned by institutional investors. 1.5% of Sito Mobile shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Sito Mobile and Qudian’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $29.43 million 4.94 -$1.40 million ($0.59) -11.19
Qudian $212.83 million 19.94 $85.06 million $0.88 14.61

Qudian has higher revenue and earnings than Sito Mobile. Sito Mobile is trading at a lower price-to-earnings ratio than Qudian, indicating that it is currently the more affordable of the two stocks.

Summary

Qudian beats Sito Mobile on 10 of the 12 factors compared between the two stocks.

Sito Mobile Company Profile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

Qudian Company Profile

Qudian Inc. provides cash credit products, which provide funds in digital form, and merchandise credit products. The Company operates through an online platform and all the transaction are facilitated through mobile devices. Borrowers can apply for credit on their mobile phones and receive approval within a few seconds. Approved borrowers are then able to draw down on their cash credit with cash disbursed immediately into their Alipay accounts in digital form. It also offers merchandise credit products to finance borrowers’ direct purchase of merchandise offered on its marketplace on installment basis. Its marketplace connects consumers with merchandise suppliers. It offers 14 categories of merchandise from over 1,000 brands covering primarily consumer electronics, home appliances, watches and accessories, sports and outdoor merchandise and luggage.

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