Contrasting Yext (YEXT) & Bitauto (BITA)

Yext (NYSE: YEXT) and Bitauto (NYSE:BITA) are both small-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, valuation, analyst recommendations and institutional ownership.


This table compares Yext and Bitauto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yext -40.63% -157.17% -38.67%
Bitauto -11.69% -2.10% -0.70%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Yext and Bitauto, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yext 0 2 3 0 2.60
Bitauto 0 0 2 0 3.00

Yext presently has a consensus target price of $16.20, indicating a potential upside of 49.45%. Bitauto has a consensus target price of $40.00, indicating a potential upside of 44.56%. Given Yext’s higher probable upside, equities research analysts clearly believe Yext is more favorable than Bitauto.

Institutional & Insider Ownership

27.9% of Yext shares are held by institutional investors. Comparatively, 27.6% of Bitauto shares are held by institutional investors. 17.0% of Bitauto shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Yext and Bitauto’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Yext $124.26 million 7.96 -$43.15 million ($0.94) -11.53
Bitauto $831.50 million 2.39 -$50.57 million ($2.87) -9.64

Yext has higher earnings, but lower revenue than Bitauto. Yext is trading at a lower price-to-earnings ratio than Bitauto, indicating that it is currently the more affordable of the two stocks.


Bitauto beats Yext on 7 of the 13 factors compared between the two stocks.

Yext Company Profile

Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

Bitauto Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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