Wpp Plc (LON:WPP) shares shot up 0% during trading on Thursday . The stock traded as high as GBX 1,308 ($18.34) and last traded at GBX 1,292.53 ($18.12). 8,080,000 shares were traded during trading, an increase of 62% from the average session volume of 5,000,000 shares. The stock had previously closed at GBX 1,292.53 ($18.12).
Several research firms have commented on WPP. Liberum Capital restated a “buy” rating and set a GBX 1,865 ($26.15) price objective on shares of WPP in a report on Monday, October 30th. JPMorgan Chase & Co. raised their price objective on WPP from GBX 1,697 ($23.79) to GBX 1,750 ($24.54) and gave the stock an “overweight” rating in a report on Tuesday, November 21st. UBS Group set a GBX 1,840 ($25.80) price objective on WPP and gave the stock a “buy” rating in a report on Monday, December 11th. Citigroup reiterated a “buy” rating on shares of WPP in a report on Wednesday, January 10th. Finally, Societe Generale reiterated a “buy” rating and issued a GBX 1,940 ($27.20) price target on shares of WPP in a report on Friday, January 26th. Six research analysts have rated the stock with a hold rating and thirteen have given a buy rating to the company’s stock. The company has a consensus rating of “Buy” and an average target price of GBX 1,708.68 ($23.96).
WPP plc provides various communications services worldwide. The company operates through four segments: Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs; and Branding & Identity, Healthcare and Specialist Communications. The Advertising and Media Investment Management segment provides advertising services; and media planning and buying, and specialist sponsorship, and branded entertainment services.
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