Critical Review: SSLJ.Com (SSLJ) vs. Rollins (ROL)

SSLJ.Com (NASDAQ:SSLJ) and Rollins (NYSE:ROL) are both retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, earnings, risk and institutional ownership.

Insider & Institutional Ownership

0.0% of SSLJ.Com shares are held by institutional investors. Comparatively, 38.2% of Rollins shares are held by institutional investors. 55.8% of Rollins shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings for SSLJ.Com and Rollins, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SSLJ.Com 0 0 0 0 N/A
Rollins 0 3 3 0 2.50

Rollins has a consensus price target of $55.50, suggesting a potential downside of 3.33%. Given Rollins’ higher probable upside, analysts clearly believe Rollins is more favorable than SSLJ.Com.

Dividends

Rollins pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. SSLJ.Com does not pay a dividend. Rollins pays out 64.4% of its earnings in the form of a dividend. Rollins has increased its dividend for 14 consecutive years.

Valuation and Earnings

This table compares SSLJ.Com and Rollins’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SSLJ.Com $16.32 million 1.75 -$23.72 million ($0.59) -1.15
Rollins $1.67 billion 7.48 $179.12 million $0.87 65.99

Rollins has higher revenue and earnings than SSLJ.Com. SSLJ.Com is trading at a lower price-to-earnings ratio than Rollins, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares SSLJ.Com and Rollins’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SSLJ.Com N/A N/A N/A
Rollins 11.97% 32.90% 20.93%

Summary

Rollins beats SSLJ.Com on 14 of the 15 factors compared between the two stocks.

About SSLJ.Com

SSLJ.com Limited engages in the online-to-offline home improvement service and product business in the People's Republic of China. The company engages in the provision of consulting, design, construction, and furnishing services related to home improvement; and renovation and remodeling of old apartments. It also manufactures and sells furniture, lighting, appliances, and customized cabinets, as well as smart home systems comprising sweeping and talking robots, rice cookers, and air purifiers. The company offers its products and services through sales and service network, including 46 showrooms; and Website, mobile applications, and third party online shopping platforms. SSLJ.com Limited was founded in 2016 and is headquartered in Wuhan, the People's Republic of China.

About Rollins

Rollins, Inc., through its subsidiaries, provides pest and termite control services to residential and commercial customers. It offers protection against termite damage, rodents, and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers, and transportation companies. The company also provides pest management and sanitation services and products to the food and commodity industries; consulting services on border protection related to Australia's biosecurity program; and bird control and specialist services, as well as offers specialized services to mining, and oil and gas sectors. In addition, it offers mosquito control, wildlife services, lawn care, insulation, and HVAC services. It serves clients directly, as well as through franchisee operations in North America, Australia, Europe, Central America, the Caribbean, the Middle East, Asia, the Mediterranean, Africa, Canada, Australia, and Mexico. Rollins, Inc. was founded in 1948 and is headquartered in Atlanta, Georgia.

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