Contrasting Asure Software (ASUR) & Borqs Technologies (BRQS)

Asure Software (NASDAQ:ASUR) and Borqs Technologies (NASDAQ:BRQS) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, dividends and institutional ownership.

Profitability

This table compares Asure Software and Borqs Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Asure Software -11.85% 9.05% 2.80%
Borqs Technologies -3.93% -16.57% -6.12%

Insider and Institutional Ownership

62.6% of Asure Software shares are held by institutional investors. Comparatively, 24.4% of Borqs Technologies shares are held by institutional investors. 18.2% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk & Volatility

Asure Software has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500. Comparatively, Borqs Technologies has a beta of -0.88, indicating that its stock price is 188% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for Asure Software and Borqs Technologies, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software 0 0 8 0 3.00
Borqs Technologies 0 1 0 0 2.00

Asure Software currently has a consensus target price of $21.00, suggesting a potential upside of 87.67%. Given Asure Software’s stronger consensus rating and higher possible upside, equities analysts plainly believe Asure Software is more favorable than Borqs Technologies.

Earnings & Valuation

This table compares Asure Software and Borqs Technologies’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Asure Software $54.44 million 3.08 -$5.72 million $0.45 24.87
Borqs Technologies $154.31 million 0.81 -$12.56 million ($1.52) -2.63

Asure Software has higher earnings, but lower revenue than Borqs Technologies. Borqs Technologies is trading at a lower price-to-earnings ratio than Asure Software, indicating that it is currently the more affordable of the two stocks.

Summary

Asure Software beats Borqs Technologies on 12 of the 14 factors compared between the two stocks.

About Asure Software

Asure Software Inc. provides cloud-based software-as-a-service time and labor management, and workspace management solutions worldwide. The company's product line includes AsureSpace workplace management solutions that enable organizations to manage their office environments and optimize real estate utilization; and AsureForce time and labor management solutions to help organizations optimize workforce, as well as control labor administration costs and activities. It also offers AsureHCM, an integrated cloud-based platform that provides human resource services ranging from human resource management and payroll to benefits, talent acquisition, and performance management; Evolution HCM, an AsureHCM channel product that provide users with the flexibility and best practices to handle clients; and AsureConsulting that offers a suite of services to assist organizations through the entire employee lifecycle. In addition, it provides SmartView occupancy sensors and analytics platform that offers insights, which allow companies to make strategic decisions about real estate investments and workplace design; and SmartMove, a move management software that help companies design floorplans and track permanent seat assignments, as well as manage assets, such as telephones, laptops, desks, chairs, and other items assigned to an employee. Further, the company provides AsureSpace Resource Scheduler, a solution for the digital workplace that features conference room and desk reservations, service management, interactive floorplans, visitor management, calendar and Web conference integrations, and reporting; and NowSpace, a mobile app for Apple and Android devices that enables mobile workers to find and reserve desks and conference rooms from their smart phones. It serves clients ranging from Fortune 500 to small and mid-sized businesses directly, as well as through reseller and referral partners. Asure Software Inc. was founded in 1985 and is headquartered in Austin, Texas.

About Borqs Technologies

Borqs Technologies, Inc., through its subsidiaries, provides development services, software solutions, and products for Android-based smart connected devices in China, India, the United States, and internationally. It operates through two segments, Mobile Virtual Network Operator Services and Connected Solutions. The company develops wireless smart connected devices and cloud solutions; and provides a range of 2G/3G/4G voice and data services for general consumer usage and Internet-of-things devices, as well as telecom services, such as voice conferencing. It also offers commercial grade Android platform software and service solutions for mobile chipset manufacturers, mobile device OEMs, and mobile operators, as well as mobile connected device solutions for use in enterprise and consumer applications. In addition, it sells hardware products. Borqs Technologies, Inc. is headquartered in Beijing, China.

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