Comparing TIX (TIXC) & Reading International (RDI)

TIX (OTCMKTS:TIXC) and Reading International (NASDAQ:RDI) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, risk, valuation, dividends and profitability.

Risk and Volatility

TIX has a beta of 0.7, indicating that its share price is 30% less volatile than the S&P 500. Comparatively, Reading International has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and recommmendations for TIX and Reading International, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TIX 0 0 0 0 N/A
Reading International 0 0 2 0 3.00

Reading International has a consensus target price of $23.50, suggesting a potential upside of 55.32%. Given Reading International’s higher probable upside, analysts plainly believe Reading International is more favorable than TIX.


This table compares TIX and Reading International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TIX -50.81% -11.40% -10.23%
Reading International 5.46% 6.57% 2.77%

Valuation & Earnings

This table compares TIX and Reading International’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TIX $17.40 million 0.27 -$4.68 million N/A N/A
Reading International $279.73 million 1.25 $30.99 million $1.30 11.65

Reading International has higher revenue and earnings than TIX.

Insider & Institutional Ownership

39.2% of Reading International shares are held by institutional investors. 37.5% of TIX shares are held by insiders. Comparatively, 27.0% of Reading International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


Reading International beats TIX on 10 of the 11 factors compared between the two stocks.

TIX Company Profile

Tix Corporation, through its subsidiary, Tix4Tonight, LLC, operates as an entertainment company in the United States. The company provides discount ticketing and discount dinner reservations services. It offers discount tickets under short-term, exclusive, and nonexclusive agreements in Las Vegas at a discount of up to 50 percent for same-day shows, concerts, attractions, and sporting events. The company also provides reservations for discounted dinners at various restaurants surrounding the Las Vegas strip and downtown. As of February 21, 2017, it operated 10 discount ticket stores in Las Vegas under its Tix4Tonight marquee. The company was formerly known as Cinema Ride, Inc. and changed its name to Tix Corporation in March 2005. Tix Corporation was founded in 1993 and is headquartered in Studio City, California.

Reading International Company Profile

Reading International, Inc. engages in the ownership, development, and operation of entertainment and real property assets in the United States, Australia, and New Zealand. The company operates in two segments, Theatrical Motion Picture Exhibition (Cinema Exhibition) and Real Estate. The Cinema Exhibition segment operates multiplex cinemas. This segment operates its cinema exhibition businesses under the Reading Cinemas, Angelika Film Centers, Consolidated Theatres, City Cinemas, and Rialto brands. The Real Estate segment owns, develops, rents, or licenses retail, commercial, and live theater assets. As of December 31, 2017, the company had interests in 58 cinemas comprising approximately 473 screens; fee interests in 3 live theaters; fee interest in 1 cinema in New York City; fee interests in 2 cinemas in Australia and 4 cinemas in New Zealand; fee interest in Union Square property; entertainment-themed centers; interest in 70.4 acres of vacant land; interest in 202 acres of vacant land; fee interest in 2 office buildings; and fee ownership of approximately 20.7 million square feet of developed and undeveloped real estate assets. Reading International, Inc. was founded in 1937 and is headquartered in Culver City, California.

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