Neutral Press Coverage Extremely Likely to Affect Roku (ROKU) Stock Price

Media stories about Roku (NASDAQ:ROKU) have trended neutral recently, according to InfoTrie Sentiment Analysis. The research firm identifies positive and negative press coverage by monitoring more than 6,000 blog and news sources. The firm ranks coverage of public companies on a scale of negative five to five, with scores closest to five being the most favorable. Roku earned a news sentiment score of 0.33 on their scale. InfoTrie also gave news coverage about the company an news buzz score of 10 out of 10, meaning that recent press coverage is extremely likely to have an impact on the company’s share price in the near future.

Here are some of the news articles that may have impacted Roku’s ranking:

Shares of NASDAQ ROKU opened at $62.79 on Friday. Roku has a one year low of $26.30 and a one year high of $77.57. The stock has a market cap of $6.80 billion, a price-to-earnings ratio of -784.88 and a beta of 3.90.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, February 21st. The company reported $0.05 EPS for the quarter, topping the Zacks’ consensus estimate of $0.03 by $0.02. Roku had a negative return on equity of 4.06% and a negative net margin of 1.19%. The firm had revenue of $275.74 million during the quarter, compared to analyst estimates of $262.57 million. Equities analysts predict that Roku will post -0.7 earnings per share for the current fiscal year.

A number of equities analysts recently weighed in on the company. Needham & Company LLC reiterated a “buy” rating and issued a $85.00 price target (up previously from $65.00) on shares of Roku in a research report on Thursday. SunTrust Banks increased their price target on Roku to $63.00 and gave the company a “hold” rating in a research report on Wednesday. They noted that the move was a valuation call. Macquarie lowered Roku from an “outperform” rating to a “neutral” rating and decreased their price target for the company from $67.00 to $57.00 in a research report on Wednesday. Loop Capital lowered Roku from a “hold” rating to a “sell” rating and set a $45.00 price target for the company. in a research report on Wednesday. They noted that the move was a valuation call. Finally, DA Davidson increased their price target on Roku to $80.00 and gave the company a “buy” rating in a research report on Wednesday, March 6th. One research analyst has rated the stock with a sell rating, six have given a hold rating and ten have given a buy rating to the company’s stock. The stock presently has an average rating of “Buy” and a consensus price target of $65.07.

In other news, SVP Stephen H. Kay sold 15,000 shares of the firm’s stock in a transaction dated Tuesday, March 12th. The stock was sold at an average price of $71.96, for a total transaction of $1,079,400.00. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Jeff Hastings sold 1,000 shares of the firm’s stock in a transaction dated Monday, January 7th. The stock was sold at an average price of $40.00, for a total value of $40,000.00. The disclosure for this sale can be found here. Insiders have sold a total of 433,639 shares of company stock valued at $22,880,175 over the last 90 days. Corporate insiders own 0.55% of the company’s stock.

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About Roku

Roku, Inc operates a TV streaming platform. The company operates in two segments, Player and Platform. Its platform allows users to search, discover, and access approximately 500,000 movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2017, the company had 19.3 million active accounts.

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