Somewhat Positive News Coverage Extremely Likely to Impact COMSCORE (SCOR) Share Price

News articles about COMSCORE (OTCMKTS:SCOR) have been trending somewhat positive on Tuesday, according to InfoTrie. The research firm scores the sentiment of news coverage by reviewing more than 6,000 news and blog sources in real-time. The firm ranks coverage of publicly-traded companies on a scale of -5 to 5, with scores closest to five being the most favorable. COMSCORE earned a media sentiment score of 0.67 on their scale. InfoTrie also assigned media stories about the business services provider an news buzz score of 10 out of 10, meaning that recent news coverage is extremely likely to have an effect on the company’s share price in the near future.

These are some of the news stories that may have effected COMSCORE’s analysis:

SCOR has been the topic of a number of research analyst reports. Zacks Investment Research lowered COMSCORE from a “hold” rating to a “sell” rating in a research note on Tuesday, January 1st. SunTrust Banks initiated coverage on COMSCORE in a research report on Monday, March 4th. They set a “buy” rating and a $27.00 price objective on the stock. Oppenheimer reiterated an “outperform” rating and set a $28.00 price objective on shares of COMSCORE in a research report on Monday, March 4th. Aegis reiterated a “buy” rating and set a $29.00 price objective on shares of COMSCORE in a research report on Tuesday, January 15th. Finally, Needham & Company LLC reiterated a “buy” rating and set a $28.00 price objective (up previously from $20.00) on shares of COMSCORE in a research report on Friday, March 1st. One analyst has rated the stock with a sell rating, five have given a hold rating and two have issued a buy rating to the company. The stock presently has a consensus rating of “Hold” and an average target price of $24.80.

OTCMKTS:SCOR traded down $0.28 on Tuesday, reaching $13.96. The company’s stock had a trading volume of 803,403 shares, compared to its average volume of 185,473. COMSCORE has a 12-month low of $12.85 and a 12-month high of $25.69.

In other COMSCORE news, insider Daniel Hess sold 1,888 shares of COMSCORE stock in a transaction on Wednesday, March 13th. The stock was sold at an average price of $22.52, for a total value of $42,517.76. The transaction was disclosed in a filing with the SEC, which is available at this link. 2.50% of the stock is owned by insiders.

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COMSCORE Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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