Contrasting Reeds (NASDAQ:REED) & Coca-Cola FEMSA (NASDAQ:KOF)

Reeds (NASDAQ:REED) and Coca-Cola FEMSA (NYSE:KOF) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation and analyst recommendations.


Coca-Cola FEMSA pays an annual dividend of $1.86 per share and has a dividend yield of 2.9%. Reeds does not pay a dividend. Coca-Cola FEMSA pays out 68.6% of its earnings in the form of a dividend.

Earnings and Valuation

This table compares Reeds and Coca-Cola FEMSA’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Reeds $38.10 million 3.18 -$10.32 million ($0.38) -9.53
Coca-Cola FEMSA $9.50 billion 1.43 $709.00 million $2.71 23.86

Coca-Cola FEMSA has higher revenue and earnings than Reeds. Reeds is trading at a lower price-to-earnings ratio than Coca-Cola FEMSA, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations and price targets for Reeds and Coca-Cola FEMSA, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reeds 0 0 2 0 3.00
Coca-Cola FEMSA 0 2 2 0 2.50

Reeds currently has a consensus price target of $5.00, indicating a potential upside of 38.12%. Coca-Cola FEMSA has a consensus price target of $71.50, indicating a potential upside of 10.60%. Given Reeds’ stronger consensus rating and higher probable upside, equities analysts plainly believe Reeds is more favorable than Coca-Cola FEMSA.

Insider & Institutional Ownership

26.1% of Reeds shares are held by institutional investors. Comparatively, 7.2% of Coca-Cola FEMSA shares are held by institutional investors. 45.4% of Reeds shares are held by company insiders. Comparatively, 1.0% of Coca-Cola FEMSA shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Risk & Volatility

Reeds has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500. Comparatively, Coca-Cola FEMSA has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500.


This table compares Reeds and Coca-Cola FEMSA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Reeds -31.29% N/A -68.56%
Coca-Cola FEMSA 7.33% 8.41% 4.05%


Coca-Cola FEMSA beats Reeds on 8 of the 15 factors compared between the two stocks.

About Reeds

Reed's, Inc. develops, manufactures, markets, and sells natural hand-crafted beverages and candies in the United States, Canada, Asia, Europe, Australia, and South America. Its products include Reed's ginger beers; Virgil's root beer and cream sodas; Flying Cauldron Butterscotch Beer; and Sonoma Sparkler branded sparkling juices. The company also provides private label products. Reed's, Inc. sells its products to specialty gourmet, natural food stores, retail stores, convenience stores, and restaurants through distributors and independent distributor partners, as well as directly. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is based in Los Angeles, California.

About Coca-Cola FEMSA

Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademark beverages. The company offers sparkling beverages, including colas and flavored sparkling beverages; and waters and still beverages, such as juice drinks, coffee, teas, milk, value-added dairy, sports drinks, energy drinks, and plant-based drinks. It provides a portfolio of 131 brands through retail outlets, such as wholesale supermarkets, discount stores, and convenience stores; sidewalk stands, restaurants, bars, and various types of dispensing machines, as well as point-of-sale programs in stadiums, concert halls, auditoriums, and theaters; home delivery; and other locations. The company operates in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, Venezuela, and Uruguay. Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.

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