Reviewing Her Imports (OTCMKTS:HHER) & JMU Ltd- (OTCMKTS:JMU)

Her Imports (OTCMKTS:HHER) and JMU Ltd- (NASDAQ:JMU) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.

Profitability

This table compares Her Imports and JMU Ltd-‘s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Her Imports -61.67% -80.09% -71.40%
JMU Ltd- -216.40% -17.74% -10.51%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Her Imports and JMU Ltd-, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Her Imports 0 0 0 0 N/A
JMU Ltd- 0 0 0 0 N/A

Institutional & Insider Ownership

1.8% of JMU Ltd- shares are held by institutional investors. 1.0% of Her Imports shares are held by insiders. Comparatively, 62.8% of JMU Ltd- shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk and Volatility

Her Imports has a beta of -8.81, suggesting that its stock price is 981% less volatile than the S&P 500. Comparatively, JMU Ltd- has a beta of -0.47, suggesting that its stock price is 147% less volatile than the S&P 500.

Valuation and Earnings

This table compares Her Imports and JMU Ltd-‘s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Her Imports $12.14 million 0.53 -$7.48 million N/A N/A
JMU Ltd- $88.74 million 0.11 -$161.89 million N/A N/A

Her Imports has higher earnings, but lower revenue than JMU Ltd-.

Summary

JMU Ltd- beats Her Imports on 6 of the 9 factors compared between the two stocks.

Her Imports Company Profile

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

JMU Ltd- Company Profile

JMU Limited operates a business-to-business online e-commerce platform that provides integrated services to suppliers and customers in the catering industry in the People's Republic of China. The company's platform networking services focus on local entertainment and lifestyle services, such as restaurants, movie theaters, and beauty salons, as well as allow local merchants to create online stores and make direct sales to their target customers for consumption at their brick and mortar stores. It primarily offers food ingredients, seasonings, alcoholic and non-alcoholic drinks, hotel appliances, tableware, kitchen appliances, office appliances, furniture, hotel and restaurant decoration, and hotel and restaurant information systems through its ccjoin.com Website, as well as mobile applications. The company was formerly known as JM WOWO and changed its name to JMU Limited in December 2016. JMU Limited was incorporated in 2011 and is headquartered in Shanghai, the People's Republic of China.

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