Kirkland’s (NASDAQ:KIRK) vs. Yunji (NASDAQ:YJ) Financial Survey

Kirkland’s (NASDAQ:KIRK) and Yunji (NASDAQ:YJ) are both retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.

Insider and Institutional Ownership

99.6% of Kirkland’s shares are held by institutional investors. 1.9% of Kirkland’s shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and target prices for Kirkland’s and Yunji, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kirkland’s 0 1 1 0 2.50
Yunji 0 0 3 0 3.00

Kirkland’s currently has a consensus price target of $5.50, suggesting a potential upside of 217.92%. Yunji has a consensus price target of $14.40, suggesting a potential upside of 34.33%. Given Kirkland’s’ higher probable upside, equities analysts plainly believe Kirkland’s is more favorable than Yunji.

Valuation & Earnings

This table compares Kirkland’s and Yunji’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Kirkland’s $647.07 million 0.04 $3.78 million $0.38 4.55
Yunji $1.89 billion 1.22 -$8.68 million N/A N/A

Kirkland’s has higher earnings, but lower revenue than Yunji.


This table compares Kirkland’s and Yunji’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kirkland’s -0.67% -1.45% -0.55%
Yunji N/A N/A N/A


Yunji beats Kirkland’s on 7 of the 11 factors compared between the two stocks.

Kirkland’s Company Profile

Kirkland's, Inc. operates as a specialty retailer of home décor in the United States. The company's stores provide various merchandise, including holiday décor, furniture, art, fragrance and accessories, ornamental wall décor, decorative accessories, mirrors, lamps, textiles, artificial floral products, gifts, housewares, outdoor living items, frames, and clocks. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names. As of February 2, 2019, it operated 428 stores, including 364 power strip or lifestyle centers, 31 freestanding locations, 18 mall locations, and 15 outlet centers in 37 states, as well as an e-commerce enabled Website, Kirkland's, Inc. was founded in 1966 and is headquartered in Brentwood, Tennessee.

Yunji Company Profile

Yunji Inc. operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, China.

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