COMSCORE (OTCMKTS:SCOR) Upgraded to “Hold” by Zacks Investment Research

Zacks Investment Research upgraded shares of COMSCORE (OTCMKTS:SCOR) from a sell rating to a hold rating in a research note issued to investors on Wednesday morning, Zacks.com reports.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Other equities analysts also recently issued reports about the company. SunTrust Banks set a $37.00 target price on Yelp and gave the company a hold rating in a research report on Friday, May 10th. Wells Fargo & Co lifted their target price on Stryker from $214.00 to $219.00 and gave the company an outperform rating in a research report on Monday, April 1st. Aegis reiterated a buy rating and set a $25.00 target price (down from $30.00) on shares of COMSCORE in a research report on Tuesday, April 2nd. Loop Capital boosted their price objective on Costco Wholesale from $260.00 to $265.00 and gave the company a buy rating in a research report on Monday, April 1st. Finally, Needham & Company LLC restated a buy rating and issued a $42.00 price objective (down from $45.00) on shares of Synaptics in a research report on Friday, May 10th. Five equities research analysts have rated the stock with a hold rating and two have issued a buy rating to the company. The company currently has a consensus rating of Hold and a consensus price target of $19.50.

SCOR stock opened at $3.84 on Wednesday. COMSCORE has a 1 year low of $3.54 and a 1 year high of $23.89. The business has a fifty day moving average price of $6.70.

COMSCORE (OTCMKTS:SCOR) last released its quarterly earnings results on Wednesday, May 8th. The business services provider reported ($0.46) earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of ($0.37) by ($0.09). The firm had revenue of $102.29 million during the quarter, compared to analysts’ expectations of $106.19 million.

Several institutional investors have recently made changes to their positions in the company. Primecap Management Co. CA increased its holdings in shares of COMSCORE by 1.3% in the first quarter. Primecap Management Co. CA now owns 8,758,157 shares of the business services provider’s stock worth $177,353,000 after purchasing an additional 112,625 shares during the last quarter. Clearbridge Investments LLC increased its holdings in shares of COMSCORE by 7.7% in the first quarter. Clearbridge Investments LLC now owns 1,488,533 shares of the business services provider’s stock worth $30,143,000 after purchasing an additional 106,050 shares during the last quarter. Bank of America Corp DE increased its holdings in shares of COMSCORE by 2,443.3% in the fourth quarter. Bank of America Corp DE now owns 1,186,235 shares of the business services provider’s stock worth $17,117,000 after purchasing an additional 1,139,593 shares during the last quarter. Gamco Investors INC. ET AL increased its holdings in shares of COMSCORE by 1.5% in the first quarter. Gamco Investors INC. ET AL now owns 1,082,580 shares of the business services provider’s stock worth $21,922,000 after purchasing an additional 16,100 shares during the last quarter. Finally, D. E. Shaw & Co. Inc. increased its holdings in shares of COMSCORE by 19.1% in the fourth quarter. D. E. Shaw & Co. Inc. now owns 869,553 shares of the business services provider’s stock worth $12,548,000 after purchasing an additional 139,206 shares during the last quarter. Institutional investors and hedge funds own 25.55% of the company’s stock.

About COMSCORE

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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